Digital Media And Print Media: Dying Out

Digital Media And Print Media: Dying Out With reference to the presentation of Fenna Statz on the 14th of December, in which we spoke about the problem that due to digital media, print media no longer will exist in the near future. I hereby want to talk about the problem, to offer a conclusion and a solution. The problem is that print media is dying. Since the first facts of electronic media and print media has always felt an undue threat. First was the radio and then to the television. Now the internet is apparently up against the vast and widely spread print media. Or print media is dying, is a question that a lot of marketers ask themselves from time to time. Whether they believe in the power of the printed word or choose to put all their advertising dollars into digital media. This report is to provide you more detailed information about the problem that print media is dying and if it will exist in the near future. Everyone knows already what digital media is, but most of the people have no idea what it is and how it can help you out when it comes to marketing. It is very important that you get up to speed so you can use this to benefit your business. In fact digital media refers to any type of electronic media out there. Today media has accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. The digital media will take over the world. You can read everything on the internet and everybody has their own network, like social media. Social networking sites are the websites using which you can make new friends and find out your old friends. Not only making and finding friends you can also find many other services available in networking sites. Usually all the networking sites work in a similar way. The difference is just of rules and regulations. Usually people who join these sites have some common reasons like finding old friends, makin g new friends, dating, religion, etcetera. There are many forms of social media, the most common are: Twitter, Facebook and MySpace. Facebook is the largest social networking site for people connecting with friends and others. More than 500 million people are active users on Facebook, 50% of the active users log on to Facebook in any given day. The average user has 130 friends and people spend over 700 billion minutes per month on Facebook. MySpace is the same platform as Facebook, and is commonly referred to as a place for friends. Twitter has 190 million accounts. Almost 91 percent of the Dutch youth is active in the social media. This includes the Dutch youth to the top of the European Union. Only Polish people make more use of social media almost 94 percent. The use of social media decreases with age. In the age group 25 to 55 years, the proportion of those active in social networks in the Netherlands and 54 percent of the age of 55 to 75 years just over 30 percent. Print media advertising is exactly what it says, it is advertising in a print media arena. The two most forms of print media advertising are newspapers and magazines. Print media also includes many other advertising like: Posters on buses, trains, toilet rooms, subways and a lot of other thing. Also outdoor billboards, ads in phone books, flyers, etcetera. The proportion of Dutch says that someone in their household has subscribed to a newspaper, decrease from 62 percent in 1997 to 50 percent in 2008. This decrease may be related to the emergence of a number of free newspapers. I think that in the future the people will read the news on the internet. News breaks are much faster online than in any other medium, except for live television. From all that facts of above it can be concludes that now it is very clear where the trend is headed, so no doubt, print media in its traditional form will decline. But I do not think that it will cease to exist in 10 years. Printed media will be less, but there will always be a need for a printed copy by the people. With print media you can share it and you can move it. So keep that fact in your mind if you develop a media strategy. Studies have shown that print advertising has a lower ROI and that should bring down the cost of advertising soon. Think of it is a non expensive channel to advertise. While we are used to accessing news in real time from the web, print media will still have a role in providing content where timing is not an issue. And the transition to a digital world will not be accomplished within 10 years. I think that will take over more than 100 years. The government could not forbid the newspapers because it will be always a need by many people.

Critique of the paintings by the artist A.E. Backus Essay

Albert Ernest â€Å"Beanie† Backus is a gifted painter born on January 3, 1906 in Ft. Pierce, Florida. He studied at the Parsons School of Applied Art in New York but his talent in creating wonderful works of art is considered to be only self thought. He devoted his time in creating Florida landscapes after he came from the war and his works became widely popular through his exhibitions in Miami and Palm Beach. (â€Å"A. E. Backus: A brief biography,† 2007) Backus is famous for his creative works that feature picturesque Florida views like sunsets, the vistas of the Everglades, and spectacular beach and river views. One of his artworks, titled the â€Å"Early Taylor Creek† was in fact a nice example in his set of landscapes. Created in memory of S. N. Baruch, this work of art shows a view of a boat resting on a side of a creek with palm trees and a house looming on its background. The outlines of the shapes and lines are not overly emphasized and are applied in light strokes creating a wispy sort of image to the view. The colors used are mostly in the hues of light green, brown, and blue giving the impression of solemnity and mildness to the artwork. The shading of the colors in the picture is applied subtly while the texture gives a rather unrealistic and semi-solid sense of touch on the surface because of the way the lines are applied in wispy strokes. (â€Å"Permanent Collection,† 2007) When it comes to the application of the principles of design, this work of art can undoubtedly be considered as one having a nice visual balance. The informal type is used in this work wherein unlike objects are placed on either side of the picture to create the illusion of balance. With the boat serving as the central point, Backus created equilibrium by painting a clump of trees on the right side and pairing it with the picture of the house, an expanse of grass, and a withered trunk on the left. (â€Å"Principles of Design,† 2007) Variety is the principle that artists use to make a certain artwork interesting by creating complex relationships in their works to make it appealing and lively. For some painters, however, the concept of variety is out of the question when they want simplicity to rule in their creations. Here in Early Taylor’s Creek, the principle of simplicity is the one used because it displays elegance despite of its plainness in subject. The boat resting on the side of the creek and the house on its background, on the other hand, shows the application of the principle of emphasis since these are the objects that stood out most on the painting. (â€Å"Principles of Design,† 2007) When it comes to contrast, the concept of low contrast is applied in this work since the colors used are mainly in the same hues and the shapes doesn’t give an impression of obvious difference on the whole of the artwork. Repetition is displayed here by the withering trunks on both the left and right side of the picture and it also showed good rhythm by the way Backus painted the trees and the grass swaying in the same direction to emphasize movement. Also, the principle of scale showed here are shown in correct proportions to the standard size references of the actual objects making it look realistic in nature. The spacing of the objects in the picture is done well and the motions as well as depth are also simply well-displayed. (â€Å"Principles of Design,† 2007) Backus has an unrequited passion for wildlife and plants and through his natural talent; he was able to produce captivating paintings of tropical flowers and other flora. One of his particular favorite as his subject is the hibiscus which is a native in Hawaii and Malaysia. One of his paintings featuring this ubiquitous flower is his work called the â€Å"Offering to the gods† which features a native mask standing amidst a background of several leaves with a red hibiscus lying on its side. (â€Å"Wikipedia,† 2007) Studying the elements and the principles of designs applied to it, this artwork can be well considered as the opposite of Early Taylor’s Creek. The lines and shapes used here are well defined and geometric compared to the earlier landscape giving it a solid and distinct impression. The colors used here are mostly in black and in shades of dark brown, green, and red which gave it a rather gloomy and mysterious kind of feel. The shading applied also added to the factor of the artwork’s shadowy appearance. Due to the smooth application of strokes and the defined lines, the Offering to the gods was able to attain the kind of solidity that lacked in Early Taylor’s creek. (â€Å"Backusgallery. com,† 2007) In examining the principles of design used here, it is noticeable that this creation didn’t use the principle of balance. All the weight is placed on the left side of the picture because of the mask and the clump of leaves behind it. Only the hibiscus flower was placed on the right but its bright red color somehow made up to its lack of size when compared to the dull colors of the objects painted on the left side. Simplicity isn’t also applied here because when you first look at the picture, you will quickly notice the stand out image of the mask looming over the startling red hibiscus lying prone on its side. (â€Å"Principles of Design,† 2007) When it comes to the principle of variety, what lacked in Early Taylor’s Creek was abundant here in this work. Because of this picture’s mystifying look, it possessed a certain complexity that only the aspects of variety can only give. However, emphasis is hard to distinguish in this artwork because there are only two subjects painted here and both are certainly noticeable. The native mask can be considered as the focal point of the painting because of its appearance and size but the hibiscus can also be taken in as the important subject because its bright red color stands out from the shadowy background of green, brown, and black. On the other hand, the concept of high contrast is used here because of the emphasis of the color of the hibiscus over the shades of the mask, leaves and the background. (â€Å"Principles of Design,† 2007) The concept of repetition is out of the topic since the two subjects here are far different from each other. The principle of scale, however, was quite noticeable in this painting because of the monumental size of the mask over the hibiscus flower. Motion is not applied since the subjects portray a fixed position and the principle of rhythm is also disregarded since it is connected to the concept of repetition. The depth possessed by the artwork is also unfathomable because of the mysterious and gloomy quality brought by its subjects. (â€Å"Principles of Design,† 2007) The Early Taylor’s Creek piece is more appealing to me because of its sheer simplicity and elegance. Its concept is also easy to understand and interpret compared to the dark ‘feel’ that the Offerings to the gods give. I also find that the principles of design are well applied here because the concepts of balance are applied soundly and the lack of variety makes people to easily connect with the message it communicates. Movement and rhythm are also very well handled making this painting more realistic in nature. The Offerings to the gods’ concept may be appealing because of its mystifying aura but Early Taylor’s Creek is still my choice because of the light and placid feel it displays. References: Backusgallery. com. (2007). A. E. Backus: A brief biography. (2007). Permanent Collection. (2007). Principles of Design. (2007). Wikipedia. (2007).

Adrian Monk Essay - 738 Words

Adrian Monk A Former police detective named Adrian Monk has suffered from intensified obsessive- compulsive disorder also known as OCD. As well as a variety of phobias since the murder of his wife, Trudy, in 1997. Despite his photographic memory and his amazing ability to piece tiny clues together, he is now on psychiatric leave from the San Francisco Police Department. Monk works as a freelance detective/consultant who is trying to get back on the force. The captain of the force wont let Monk back on until he realizes that he is able to handle the problems that come with the job. The murder of his wife and his inability to solve the case exacerbated his condition to the point where he finds it impossible to function in society without†¦show more content†¦Monk’s thought process is very different than it was in his childhood. He still has his remembering and even has excelled in his problem solving. But his decision making has been veered off track. Because of his OCD Monk is no t able to make easy decisions. Such as placing his keys in the right spot, or walking a certain way. Monk will never fully recover from his obsessive compulsive disorder. The Third concept is Developmental Psychology. Developmental Psychology is the study of how organisms change over time as a result of biological and environmental influences. Monk’s behavior has changed dramatically as he started to have events happen in his life. He has had many things happen in his life that have changed him. The thought process of Monk is very different than it was before his wife’s death. His environment of being on the force is a big influence to the way his personality has developed. The Fourth concept is The Nature-Nurture Interaction. The Nature-Nurture Interaction is a long standing dispute over relative importance of nature, which is defined as heredity, and nurture which is defined as environment in there influence on behavior and mental process. As the nature aspect Monk doesn’t get his OCD from his genes. As far as the nurture stand point Monk did get his OCD from his environment. Because of his wife’s death his OCD became much worse. And very hard to control. His mental process is very off course because of whatShow MoreRelatedThe Day Of Colorado For Spring Break1264 Words   |  6 PagesAdrian Monk, from the wonderful usa television series Monk, only drinks Sierra Springs bottled water. I once came across a magnificent bottle of Sierra springs while traveling the lands of Oregon, United States, only to find out that some repulsive human being thought it necessary to relieve themselves in the bottle. Yes, you heard me. Adrian Monks favorite water was not, in fact, water but the urine of a dirty, dirty specimen. I didn’t let this ruin my trip, though. 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Effects of Informal Group in Organizational Performance

THE FORMAL EFFECTS OF INFORMAL GROUPS IN AN ORGANIZATION We know that groups are vital to the understanding of organizational behavior because they are the building blocks of the larger organization. In today’s organization, where productivity and efficiency demand collaboration within and across functional, physical and hierarchical boundaries, collaboration in employee networks has become critical to innovation, and to both individual and company performance. The heavy emphasis on teams and group decision making in today’s organizations only increase the importance of understanding teams and groups for managers. As we have discussed in our class, groups are usually divided into formal and informal groups. Formal group is one†¦show more content†¦With this conclusion, management be careful in the Being part of the academe for four years now, I also adhere that informal groups can really affect individual and organizational behaviour as well as individual and organizational performance. I am part of informal groups in our organization. As being describe by Helliegel and Slocam(2007) we join informal groups for the satisfaction of our need for friendship, need for security and protection, need to get advice, need to get support and need to communicate. To be real, those are also the reason why I am part of informal groups right now. Looking into our organizational chart which I attached also in this assignment let me identify the informal groups that existing and still evolving. There are interest groups who come together for the purpose of achieving some common objective. There are groups who are interested with health and physical fitness and activities. They are attending fun runs, gym sessions and biking activities. There are group of young amp; junior faculties who going for lunch together discussing ways to further their career and work issues. There are also groups of men talking about cars, sports and manly topics. There are also groups of senior faculties discussing retirement, mid-life crisis, family and organizational concerns. There are also friendship groups who comeShow MoreRelatedAn Introduction to Organizational Behavior1638 Words   |  7 PagesAn Introduction to Organizational Behavior 1. 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